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Strategy - 4PMCSTR3

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  • Number of hours

    • Lectures : 4.0
    • Tutorials : 4.0
    ECTS : 1.0

Goals

This course focuses on what business strategy is, and will help you to understand how companies move on a market. A global industry approach is favored to provide a vision as large as possible.

Our learning objectives are to cover topics of mission, goal, strategy formulation, strategy implementation and strategy evaluation.

Strategic techniques include Industry Analysis, Analysis of the Competitive Environment, Key Success Factors, Strategic Scenario Analysis and SWOT Analysis. Additional topics covered include strategic thinking, competitive advantage, vertical and horizontal integration, and decision-making capacities in term of strategic planning

Key Takeaways:

  • Develop a long range planning approach balancing short term and long term goals.
  • Learn how to develop and improve your firm’s competitive advantage.
  • Improve your ability to integrate key functional areas into a unified strategic plan.
  • Enhance your understanding of the impact of changes in the external environments on executive decisions.
  • Learn the importance of changes in economic, technological, government, political and social forces on the formulation of a firm’s strategy.
  • Develop your skills in identifying key business issues and problems.
  • Sharpen your ability to make quality, reasoned business decisions.
Contact Karine SAMUEL

Content

PART 1 : UNDERSTANDING STRATEGY
PART 2 : STRATEGY INTO ACTION

Discussion on tools and business practices
Readings (articles and websites)
Case studies



Prerequisites

Tests

Marks for the course will be defined as follow:

  • 1st session *
    • Case studies (70% of the final mark): individual mark (50%) + group work (50%)
      Any unjustified absence will be penalized by a mark of 0/20. Any work that will be late delivered will also be penalized.
    • Final exam (30% of the final mark) : multiple choice exercise that will help to measure concepts' acquisition (individual).

* 2nd session * : Written exam (100%)



Additional Information

Curriculum->Degree Advanced Materials (AM)->Semester 7
Curriculum->EPEE->Semester 7
Curriculum->GEN->Semester 7
Curriculum->SIM->Semester 7
Curriculum->PNS->Semester 7
Curriculum->SEI->Semester 7
Curriculum->Common courses->Semester 7
Curriculum->BIOMED->Semester 7
Curriculum->SICOM->Semester 7
Curriculum->Master->Semester 7
Curriculum->Master Electrochimie et Procédés->Semester 7

Bibliography

Laurence Lehmann-Ortega, Frédéric Leroy, Bernard Garrette, Pierre Dussauge, Rodolphe Durand, Strategor, Dunod, 2013
Johnson G., Whittington R., Scholes K., Angwin D., Régner P., Fréry F. : Stratégique, 10e édition, Pearson, 2014.
Leroy Frédéric, Les stratégies de l'entreprise, Dunod, collection Les Topos, Paris 2004.
Chan K.W., Mauborgne R., Stratégie Océan Bleu: Comment créer de nouveaux espaces stratégiques, Village Mondial, 2013.

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Grenoble INP Institut d'ingénierie Univ. Grenoble Alpes