School of engineering in Physics, Applied Physics, Electronics & Materials
This course focuses on what business strategy is, and will help you to understand how companies move on a market. A global industry approach is favored to provide a vision as large as possible.
Our learning objectives are to cover topics of mission, goal, strategy formulation, strategy implementation and strategy evaluation.
Strategic techniques include Industry Analysis, Analysis of the Competitive Environment, Key Success Factors, Strategic Scenario Analysis and SWOT Analysis. Additional topics covered include strategic thinking, competitive advantage, vertical and horizontal integration, and decision-making capacities in term of strategic planning
PART 1 : UNDERSTANDING STRATEGY
PART 2 : STRATEGY INTO ACTION
Discussion on tools and business practices
Readings (articles and websites)
Marks for the course will be defined as follow:
* 2nd session * : Written exam (100%)
Laurence Lehmann-Ortega, Frédéric Leroy, Bernard Garrette, Pierre Dussauge, Rodolphe Durand, Strategor, Dunod, 2013
Johnson G., Whittington R., Scholes K., Angwin D., Régner P., Fréry F. : Stratégique, 10e édition, Pearson, 2014.
Leroy Frédéric, Les stratégies de l'entreprise, Dunod, collection Les Topos, Paris 2004.
Chan K.W., Mauborgne R., Stratégie Océan Bleu: Comment créer de nouveaux espaces stratégiques, Village Mondial, 2013.