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Our engineering & Master degrees

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Strategy and marketing - 4PMRSMA5

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  • Number of hours

    • Lectures : 10.0
    • Tutorials : 10.0
    • Laboratory works : ?
    • Projects : ?
    • Internship : ?
    ECTS : 1.0

Goals

This course aims to give students operational tools on corporate strategy and marketing, especially industrial marketing and BtoB markets. Students will also be asked to observe the business in which they carry out their apprenticeship.

Contact Alexandre ETUY

Content

  • Strategic analysis tools
  • Competitive advantage
  • Definition of a marketing policy
  • Implementation of a marketing policy


Prerequisites

Tests

First session:
100% written exam (MCQ) (ES)

Second session:
100% oral or written exam (ESS)

N1 = final mark for the first session
N2 = final mark for the second session



N1 = ES
N2 = ESS

Additional Information

Curriculum->ALTERNANCE MT->Semester 8

Bibliography

Kotler, Keller, Manceau(2012), Marketing management, Pearson Education.
Lispe (collectif HEC) (2009), Strategor : Toute la stratégie d'entreprise, Dunod.

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Date of update March 6, 2019

Grenoble INP Institut d'ingénierie Univ. Grenoble Alpes