Aller au menu Aller au contenu
Our engineering & Master degrees


School of engineering in Physics, Applied Physics, Electronics & Materials
Science

Our engineering & Master degrees
Our engineering & Master degrees

> Studies

Business creation and development (Semester 8) - 4PMCPCEN

A+Augmenter la taille du texteA-Réduire la taille du texteImprimer le documentEnvoyer cette page par mail cet article Facebook Twitter Linked In
  • Number of hours

    • Lectures : 0
    • Tutorials : 24.0
    • Laboratory works : 0
    • Projects : 0
    • Internship : 0
    ECTS : 2.0

Goals

Developing the entrepreneurial spirit
Understand the different firm's functions and their interactions
Understanding the business world
Experiment with project management
Develop written (Business Plan) and oral (pitch) communication

Contact Christian GUICHERD

Content

Creativity, project management (fictitious but realistic business creation project),
market research (documentary, qualitative, quantitative), strategy (segmentation, targeting, positioning, BM Canvas, ...),
marketing (mix), accounting (profit and loss account, treasury), finance, legal, ...



Prerequisites

None

Tests

1/3 project monitoring
1/3 Business plan
1/3 Oral



1/3 suivi de projet
1/3 Business plan
1/3 Oral

Additional Information

Curriculum->Common courses->Semester 8
Curriculum->Engineering degree->Semester 8

A+Augmenter la taille du texteA-Réduire la taille du texteImprimer le documentEnvoyer cette page par mail cet article Facebook Twitter Linked In

Date of update July 29, 2020

Université Grenoble Alpes