Phelma Formation 2022

Business model and transition - 5PMCBMTR

  • Number of hours

    • Lectures 8.0
    • Projects 0
    • Tutorials 8.0
    • Internship 0
    • Laboratory works 0
    • Written tests 0

    ECTS

    ECTS 2.0

Goal(s)

The pedagogical objectives of this lecture aim to develop skills to analyze, design, and innovate business models within dynamic environments like sustainability, entrepreneurship, and technological shifts. The objectives are the following:

  • Understanding core business model components (e.g., value proposition, revenue streams, stakeholder networks) and their interrelationships.
  • Developing critical analysis skills to evaluate business model limitations, especially in dynamic or transitional scenarios (e.g., startups, sustainability-driven industries).
  • Fostering innovation capabilities to design and adapt business models for sustainability, digital transformation, or resource-constrained contexts.
  • Applying theoretical tools (e.g., Business Model Canvas, dynamic frameworks) to real-world cases, emphasizing iterative refinement through customer discovery and market validation.
Contact Nicolas SERGENT, Lenka SVECOVA, Raphael BOICHOT, Laurent AUBARD, Karine SAMUEL, Maryline ROSSANO

Content(s)

Sequence 1: Foundations of Business Models
Sequence 2: Exploring digital models and platforms
Sequence 3: Sustainable and impactful business models
Sequence 4: Innovate and prototype your business model



Prerequisites

Knowledge in marketing and strategy

Test

Continuous assessment based on written work carried out in class or at home.
Individual and group work.
Oral defense in pitch mode.



Additional Information

This course brings 1.0 ECTS to students in

This course brings 2.0 ECTS to students in

Semester 9 - This course is given in english only EN
Course list
Curriculum->Double-Diploma Engineer/Master->Semester 9
Curriculum->Degree Advanced Materials (AM)->Semester 9
Curriculum->Semesters A Choice->Semester 9
Curriculum->Internationals Cursus->Semester 9
Curriculum->Master->Semester 9
Curriculum->SEOC->Semester 9
Curriculum->EPEE->Semester 9
Curriculum->Physics and Nuclear Engineering->Semester 9
Curriculum->Alternance MT->Semester 9
Curriculum->IPhy->Semester 9
Curriculum->Common courses->Semester 9
Curriculum->SIM->Semester 9
Curriculum->SEI->Semester 9
Curriculum->BIOMED->Semester 9
Curriculum->SICOM->Semester 9

Bibliography

Managing innovation, Tidd, J. & Bessant J.R., Wiley, 2025, 8th edition
Business model generation, Osterwaldeur, A. & Pigneur, Y., Pearson, 2011.
Competing for the future, Hamel G., Prahalad C.K., Harvard Business School Press, 1996.
On Innovation, HBR’S 10 must reads, Harvard Business School Publications, 2013.