Informations générales
Number of hours
- Lectures 8.0
- Projects 0
- Tutorials 10.0
- Internship 0
- Laboratory works 0
- Written tests 0
ECTSECTS
2.0
Goal(s)
The Business Strategy, Energy Transition, and Sovereignty (SETES) course aims to present the tools and methods used to develop business strategy in light of ongoing geopolitical changes (sovereignty) and energy transition challenges that are directly affecting industrial sectors such as automotive and aeronautics.
Contact Olivier DOCHE, Nicolas CAPELLAN, Raphael BOICHOT, Adrien BIDAUD, Nicolas SERGENT, Lenka SVECOVA, Alexandre ETUYContent(s)
Business strategy: a key element of organizational management
- Definition, history of the concept
- Organization and strategic resources
- Strategic environment: PESTEL, Ansoff matrix
- Strategic diagnosis: SWOT/TOWS, Porter's 5 forces
- Strategic choices: selection of strategic business areas A. D Little. BCG and McKinsey matrices
- Strategic decision-making – Whittington, Burgelman, Mintzberg, Chandler
- Strategic monitoring: tools and methods
Energy Transition & Economic Sovereignty: major change in the strategic environment
Energy: Swift Project scenarios, questioning the concept of Transition. Example of automotive companies
Impact of economic sovereignty on business strategies: example of semiconductors
Prerequisites
Test
Continuous assessment.
*25% Individual attendance at lectures/tutorials
*25% Assignment 1: case study (teams of up to 5 students).
*50% Assignment 2: monograph (teams of up to 5 students).
Additional Information
Bibliography
DE WIT & MEYER : STRATEGY, Process, Content, Context, THOMSON
JOHNSON, SCHOLES, WHITTINGTON : EXPLORING STRATEGY, 9th Ed, FT Prentice Hall
Louis-Samuel PILCER : Souveraineté Economique, analyse et stratégie, ECONOMICA
B Carette, R. Durand, P. Dussauges, L. Lehmann-Ortega, F. Leroy : STRATEGOR, Dunod