Management of innovation - 5PMRMIN8

Informations générales

  • Number of hours

    • Lectures 15.0
    • Projects 0
    • Tutorials 15.0
    • Internship 0
    • Laboratory works 0
    • Written tests ?

    ECTS

    ECTS 2.0

Goal(s)

•Understand the challenges and processes of innovation in industrial organizations.
•Master the tools and methods of innovation management, from creativity to development.
•Know how to lead innovative projects, manage risks, and integrate responsible and sustainable approaches.
•Develop an intrapreneurial/entrepreneurial approach and the ability to bring together multidisciplinary teams.
•Know how to communicate and defend an innovative project to stakeholders.

Contact Laurent AUBARD, Karine SAMUEL, Pierre Antoine BONNEFONT

Content(s)

Methods (brainstorming, design thinking)
Functional analysis, life cycle
Agile management, risk management, project portfolio management
Patents, trademarks, copyrights, IP strategy
Market research, adoption, diffusion, business model
Innovation strategies
Startup creation versus corporate innovation
Financing innovation, venture capital, crowdfunding, business plan
Pitching, storytelling, internal/external communication
Real or fictitious case studies, group work
Oral presentations



Prerequisites

Marketing and strategy concepts, learning experience

Test

Assessment Methods:

  • Session 1: 2-hour written exam (25%) + CC (75%)
  • Session 2 (make-up): 30-minute oral exam (100%)


Additional Information

This course brings 2.5 ECTS to students in Engineer APPRENTISSAGE MT 3Y

Course list
Curriculum->Alternance MT->Semester 9