Number of hours
- Lectures 10.0
- Projects 0
- Tutorials 10.0
- Internship 0
- Laboratory works 0
- Written tests 0
ECTS
ECTS 1.0
Goal(s)
This course aims to give students operational tools on corporate strategy and marketing, especially industrial marketing and BtoB markets. Students will also be asked to observe the business in which they carry out their apprenticeship.
Content(s)
- Strategic analysis tools
- Competitive advantage
- Definition of a marketing policy
- Implementation of a marketing policy
Prerequisites
Test
First session:
100% written exam (MCQ) (ES)
Second session:
100% oral or written exam (ESS)
N1 = final mark for the first session
N2 = final mark for the second session
N1 = CC
N2 = DM
Additional Information
This course brings 0.5 ECTS to students in UE Languages and prof training 2
Course list
Curriculum->Apprentissage MEP->Semester 8
Curriculum->Alternance MT->Semester 8
Bibliography
Kotler, Keller, Manceau(2012), Marketing management, Pearson Education.
Lispe (collectif HEC) (2009), Strategor : Toute la stratégie d'entreprise, Dunod.