Strategy and marketing - 4PMRSMA5
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Number of hours
- Lectures : 10.0
- Tutorials : 10.0
- Laboratory works : 0
- Projects : 0
- Internship : 0
- Written tests : 0
ECTS : 1.0
Goals
This course aims to give students operational tools on corporate strategy and marketing, especially industrial marketing and BtoB markets. Students will also be asked to observe the business in which they carry out their apprenticeship.
Contact Alexandre ETUY
Content - Strategic analysis tools
- Competitive advantage
- Definition of a marketing policy
- Implementation of a marketing policy
Prerequisites
Tests First session:
100% written exam (MCQ) (ES)
Second session:
100% oral or written exam (ESS)
N1 = final mark for the first session
N2 = final mark for the second session
N1 = CC
N2 = DM
Additional Information Curriculum->Alternance MT->Semester 7
Bibliography Kotler, Keller, Manceau(2012), Marketing management, Pearson Education.
Lispe (collectif HEC) (2009), Strategor : Toute la stratégie d'entreprise, Dunod.
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Date of update March 6, 2019